All content tells a story, but most marketing content tells a really boring one. “Buy this, here’s why!” barely qualifies as a narrative arc, yet it’s the tale we as consumers are force fed daily.
But it doesn’t have to be this way. Innovations big and small are always impacting our lives in ways fundamentally richer than a cheaper, bigger, or brighter product. Adding a dedicated storytelling step before launch (or relaunch, or rebrand, or cool-tech-company pivot) allows businesses and marketers an opportunity to identify their true standout value and does wonders at extending the potential lifecycle of your brand.