We root for the heroes - they inspire, move us to their side and we are content to wander with them on their journey. When businesses are heroes, they create engaged customers, build press & media swell and ultimately create more profits. Yet businesses struggle to be both understood and relatable because they can't get their story straight.
Using the hero's journey, pioneered by Joseph Campbell, master of myth and storytelling – allows our clients to quickly frame their narrative in a cohesive, clear and engaging way. It turns them into the hero they want to be. A hero's journey - setting out to face fantastical odds to lose and win but ultimately emerge triumphant - is the one of the oldest narratives in humanity.